Introduction to Digital Marketing Skills

This course offers a comprehensive introduction to digital marketing, covering key concepts, strategies, and practical skills required to excel in the digital marketing landscape. Students will develop a digital marketing plan as a final project, applying the knowledge acquired throughout the course.

Created by

Virtual Academy Digital Skills

Hours

28 Enrolled

    • (4 Reviews)

English

Last updated

Thu, 26-Oct-2023

Course description



This introductory digital marketing skills course is designed to equip participants with a foundational understanding of the digital marketing landscape. Over the span of 8 weeks, students will delve into the core components of digital marketing, learning how to develop and execute effective digital marketing strategies.

The course covers a wide range of topics, including digital marketing channels, strategy development, website and content marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, marketing automation, and analytics.

Through a combination of theoretical concepts and practical exercises, students will gain the skills and knowledge necessary to create, implement, and analyze digital marketing campaigns. The course concludes with a final project, allowing students to apply their learning by crafting a comprehensive digital marketing plan.

Upon completion, participants will be prepared to take their first steps in the dynamic world of digital marketing.

What will i learn?

  • Define Digital Marketing: Understand the fundamental concepts of digital marketing and explain its importance in the modern business landscape.
  • Identify Digital Marketing Channels: Describe the major digital marketing channels, including SEO, SEM, social media, email marketing, and understand how they work together in a digital marketing strategy.
  • Develop a Digital Marketing Strategy: Set clear objectives and goals for digital marketing campaigns and align them with broader business objectives.
  • Create Target Audience Personas: Develop buyer personas to understand and connect with the target audience more effectively.
  • Optimize Websites: Identify and implement essential website optimization strategies, including mobile responsiveness and user experience (UX).
  • Perform Keyword Research: Conduct keyword research and optimization to improve search engine rankings and visibility.
  • Execute PPC Advertising: Create and manage pay-per-click (PPC) advertising campaigns, including ad copywriting and budgeting.
  • Implement Social Media Marketing: Select the most suitable social media platforms, create and schedule content, and engage with audiences effectively.
  • Utilize Email Marketing: Develop email marketing campaigns, build email lists, and understand best practices for email content.
  • Implement Marketing Automation: Set up marketing automation workflows and use marketing automation tools to streamline marketing efforts.
  • Analyze Web Analytics: Utilize tools like Google Analytics to measure website performance, track user behavior, and identify areas for improvement.
  • Define Key Performance Indicators (KPIs): Identify relevant KPIs and set up systems to measure the success of digital marketing campaigns.
  • Create Comprehensive Digital Marketing Plans: Develop a digital marketing plan for a fictional business or organization, incorporating all the learned skills and strategies.
  • Present and Communicate: Effectively present and communicate digital marketing plans, strategies, and results to stakeholders.
  • Certificate of Completion: Receive a certificate of completion to demonstrate proficiency in digital marketing skills.

Requirements

  • None

Frequently asked question

Answer: Digital marketing is a set of marketing activities conducted through digital channels such as websites, search engines, social media, email, and more. It's crucial because it allows businesses to reach their target audience effectively in the digital age, and it provides cost-effective ways to promote products and services.

Answer: This course is designed for anyone looking to gain a fundamental understanding of digital marketing. It's suitable for beginners, marketing professionals, business owners, and individuals who want to leverage digital marketing for personal or professional growth.

Answer: No, this course is designed for beginners and assumes no prior marketing knowledge. It provides a solid foundation for understanding digital marketing concepts and strategies.

Answer: The course is designed to be completed in 8 weeks. Each week includes two 2-hour sessions. So, the total time commitment is 4 hours per week.

Answer: The course covers a wide range of topics, including an introduction to digital marketing, digital marketing channels, building a digital marketing strategy, website and content marketing, SEO, PPC advertising, social media marketing, email marketing, marketing automation, and measuring digital marketing success.

Answer: Yes, participants who successfully complete the course, including the final project, will receive a certificate of completion.

The course includes lectures, presentations, practical exercises, case studies, and recommended readings. Participants may also receive access to digital marketing tools and templates.

Answer: Yes, the course includes opportunities for participants to ask questions and receive assistance from the instructor or teaching assistants during live sessions or through designated communication channels.

Answer: Yes, the course concludes with a final project where participants develop a digital marketing plan for a fictional business or organization. This project allows students to apply their knowledge and receive feedback.

Answer: After completing this course, you can expect to have a strong understanding of digital marketing concepts, strategies, and tools. You'll be able to create, implement, and analyze digital marketing campaigns, making you well-prepared to enter the world of digital marketing or apply these skills to your existing business or projects.

Virtual Academy Digital Skills

Embrace the opportunities and growth potential that digital skills offer. Join the movement and empower yourself with "Digital Skills for Africa by Africans." Together, we can build a stronger, more connected Africa.

"Digital Skills for Africa by Africans" aims to transform lives and communities across Africa. Whether you're a student looking to enhance your employability, a professional aiming to level up your career, or an entrepreneur seeking to navigate the digital marketplace, this program has something to offer.With experienced instructors, practical projects, and a commitment to ensuring accessibility for all, the program sets a path toward a brighter digital future for Africa.
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Emily Cherop

26-Oct-2023

5

This course exceeded my expectations. It provided a solid foundation in digital marketing, covering a wide range of topics from SEO to social media marketing. The practical examples and case studies made the concepts easy to grasp. The instructors were knowledgeable, and the interactive assignments kept me engaged throughout. Highly recommended for anyone looking to kickstart their digital marketing journey!

Abdul Khadir Haji

26-Oct-2023

5

I've taken several online courses, but this one stood out. The course content was well-structured, and the explanations were clear and concise. The hands-on assignments allowed me to put theory into practice, and I appreciated the real-world examples. The knowledge I gained in this course has already opened doors for me in the digital marketing job market

Kodhek Agrey

26-Oct-2023

5

I can't say enough good things about this course. The content was up-to-date and highly relevant to today's digital landscape. The practical exercises allowed me to apply what I learned in real-world scenarios. The course structure was well-organized, and the support from instructors and fellow students in the discussion forums was outstanding. I now feel confident in my digital marketing skills

Grace Nyaguthii

26-Oct-2023

5

As a business owner, I took this course to gain a better understanding of digital marketing, and it was a game-changer. The course was designed for all levels of expertise, and I appreciated that. It demystified complex topics and provided actionable insights. I've already started applying what I learned to my business, and I'm seeing results. Great course!

Free

Lectures

36

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes
Enroll now

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The Virtual Academy: Digital Skills for Africa by Africans is a transformative initiative aimed at bridging the digital gap in Africa. By providing access to digital skills and resources and promoting local ownership and inclusivity, the academy empowers Africans to participate in the digital economy, drive innovation, and contribute to the continent's sustainable development.

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